Hello Fellow Marketers
I think this is the first image that came to your mind while you read the title. Yes, you are going to make an avatar today. Let’s get in
Discovering Session 2
Digital Deepak conducted session 2 on 7th March 2020, the important lesson he always says is Learn-Do -Teach, when you learn something you have to be an expert in it and help people to that and teach people to live a better life.
Mistakes are future benefits
These words motivated me a lot in my life and I can really feel the change in me after the webinars.
Conversation
Marketing is about a good conversation. To be a good digital marketer you have to be a good communicator first with clarity in mind and should have a clear knowledge of what you are talking about.
According to Digital Deepak
If you cant converse well one to one; then you can’t converse well to many
This quote is something important to all digital marketers
Be authentic
People are tired of fake people with social personals, so people are searching for a real person with the same problems they are undergoing and trying to solve the problems in life or career.
Who is your audience?
Select your audience according to your niche and be specific in your area of interest. If everyone is your audience , then no one is your audience — said by Digital deepak
Define your audience
In order to understand your target audience first, we need to understand
Demographics and Psychographics
Demographics
Market segmentation according to age, race, religion, gender, family size, ethnicity, income, and education. Demographics can be segmented into several markets to help a company target its consumers more accurately.
Psychographics
The qualitative methodology of studying consumers based on psychological characteristics and traits such as values, desires, goals, interests, and lifestyle choices. Psychographics in marketing focus on understanding the consumer’s emotions and values, so you can market more accurately.
Whenever you are discovering your customer avatar it should be like you are discovering about a specific person, it should include what kind of person he is what are his likes and dislikes and all the demographic and psychographic information.
My ideal customer avatar
I am a part-time social media executive working in an advertising agency. Now I decided a start social media marketing for restaurants and hotels as a freelancer. So here my ideal customer is restaurants and hotel owners.
My Avatar
He is Mr.kabali, he owns a chain of restaurants in Tamil Nadu. He doesn’t have knowledge of the internet or social media. So I am going to help him in social media marketing and make his restaurants famous. In order to do Social media marketing, I need some information from him. Let's ask him to fill the form.
Name: Mr.kabali
Age: 50 to 70
Gender: Male
Martial status: Married
How many restaurants does he own?
10
Annual Income: 50 Lakhs to 2 crores
Is the restaurant veg or non -veg?
Both
The number of employees working in each restaurant?
20
What Social Media do you use the most?
Nothing
These things are required to start social media marketing. This is just my assumption.
Please take some time to fill the form below
https://forms.gle/LvekYBErT932unQE6
Final Summary
Finding the right customer is important in business and customer avatar helps you find the right people to come to your business by demographics and psychographics. These are the things I learned from session 2 of the digital Deepak internship. He helped me with the customer avatar survey forms using google forms.
Thank you
- For reading my blog
- For spending your precious time
